It’s only at the very end of the campaign that users realize this is an advertising for a traditional cosmetic brand, Pechoin 百雀羚. Through out the journey, the picture tells interesting facts of Shanghai during that period. The story is about a female spy taking on a mysterious mission in Shanghai in 1860. Reading this long picture takes around 6 minutes. The article was made of a 427cm-tall vertical picture, focusing on a storytelling experience for mobile users. A Mother’s day cosmetic campaign became viral on WeChatĪ Chinese cosmetic brand’s advertising for Mother’s Day got viral on WeChat, receiving 4 million views within a day and 40 thousand likes. These platforms had already modify their tip feature switching from WeChat/Alipay to accept transaction via Apple in-app purchase channel. Many major Apps including Yingke (major live streaming platform), Toutiao (content platform), and Zhihu (Q&A platform) are affected. “Apple Tax”Īpple started to reinforce its 30% commission on any type of in-app purchases. WeChat also tightened copyright protection for digital content. Brands should obtain permissions before re-sharing news and avoid posting sensitive content. It won’t affect news related with entertainment and sport.Īlthough this Act only explicitly affects platforms & websites, individual WeChat Official Account could be indirectly impacted due to tightening regulation by WeChat.Īs brands or operators of an official account, you need to do a fact check before posting any information online. The Act focused on the following major type of news: politics, economy, military, and diplomacy. Companies have to acquire an Internet Service Permit in order to continue publishing news/information related messages, in all forms of digital communication including but not limited to apps, website, forum, blog, Weibo, WeChat and other messaging apps. Starting from June 1st, a new Internet, News and Information Service Management Policy 《互联网新闻信息服务管理规定》will be enforced. It’s great to increase user engagement and get feedback from the user. Brand can back the user to reply to the comment. Users familiar with Facebook Moments ads might agree that WeChat most likely took inspiration from Facebook ads strategy.Īnother improvement of the new ads is now users can the brand to comment on the ads. It can leads users directly to a H5 page and bring them down to the conversion channel. Instead of simple picture/video ads, the content is now combined into a clickable card.
The updated WeChat Moment Ads format is not just bigger, it also help with conversion. But this at least shed light on the possibility of successful Mini Program marketing. We may never know the true reason why WeChat blocked this Mini Program. Others think WeChat blocked the Mini Program due to censorship concerns. Some speculate the real reason WeChat blocks it is because the social network nature of the App is in competition with WeChat itself. The official reason WeChat gave for blocking this Mini Program is that it is breaking the “incentivized sharing” terms of use. This program reached 17 million PV (page view) within 5 hours. The app is called Anonymous Chat ( 匿名聊聊), a mini program that enables users to enter a passcode and leave anonymous message. There is however one Mini Program breaking the norm, which grew millions of followers overnight.
#Wechat mini program message board update#
Tencent may be slow to update any WeChat features, but they are definitely pushing the evolution of Mini Program.
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